The event marketing handbook : beyond logistics & planning
(2006)
By:
Saget, Allison
Nonfiction
Book
Call Numbers:
381.1/SAGET,A
Availability
Details
PUBLISHED
Chicago, IL : Dearborn Trade Pub., [2006]
©2006
©2006
DESCRIPTION
xvii, 300 pages : illustrations ; 23 cm
ISBN/ISSN
1419515063, 9781419515064
LANGUAGE
English
NOTES
EventBLT -- Discovery -- Target audience profile -- Sponsor, exhibit, attend, or host an event -- Positioning and messaging -- Creative materials, promotional items, and giveaways -- Sales collateral -- Leads -- Event measurement and ROI -- Thought leadership -- Strategic philanthropy -- Meeting technology -- Putting it all together-the event plan with logistics you need to know -- Resources