Permission marketing : turning strangers into friends, and friends into customers
(1999)
By:
Godin, Seth
Nonfiction
Book
Call Numbers:
658.8/GODIN,S
Availability
Details
PUBLISHED
New York : Simon & Schuster, [1999]
©1999
©1999
DESCRIPTION
255 pages ; 20 cm
ISBN/ISSN
0684856360
LANGUAGE
English
NOTES
Includes index
CONTENTS
Marketing crisis that money won't solve --
Permission marketing-the way to make advertising work again --
Evolution of mass advertising --
Getting started-focus on share of customer, not market share --
How frequency builds trust and permission facilitates frequency --
Five levels of permission --
Working with permission as a commodity --
Everything you know about marketing on the web is wrong! --
Permission marketing in the context of the web --
Case studies --
How to evaluate a permission marketing program --
Permission FAQ