Marketing insights from A to Z : 80 concepts every manager needs to know
(2003)
By:
Kotler, Philip
Nonfiction
Book
Call Numbers:
658.8/KOTLER,P
Availability
Details
PUBLISHED
Hoboken, N.J. : John Wiley & Sons, [2003]
©2003
©2003
DESCRIPTION
xviii, 206 pages ; 24 cm
ISBN/ISSN
0471268674 (alk. paper)
LANGUAGE
English
NOTES
Published simultaneously in Canada