Mark Heffernan has lived in Arlington Heights for almost 15 years. Heffernan has an engineering background and enjoys solving problems and making new things. One day while at Cortland's Garage with a friend, Heffernan read the ingredients on a popular can of ginger beer and said to himself, "This is garbage, I'll make my own!" That was the start of Zingabrew.
Blink: The Power of Thinking Without Thinking
By Malcolm Gladwell
The book is about essentially learning how to trust your instincts and thinking without thinking. I got to the final recipe for Zingabrew by going with my gut and what I thought would be good rather than trying to follow outside influences.
Yes, And
By Kelly Leonard and Tom Yorton
A book from various people from The Second City teaching how different improvisation techniques help overcome the "No, but" mentality that perpetuates today. It's helped me explore new ideas, new flavors, new ways to make my product, and people to work with that I would probably have tried.