Teach yourself marketing in a week
(2016)
Nonfiction
Book
Call Numbers:
658.8/DAVIES,E
Availability
Details
PUBLISHED
London : John Murray Learning, 2016
EDITION
Revised, updated edition
DESCRIPTION
126 pages : illustrations ; 20 cm
ISBN/ISSN
9781473609587, 1473609585 :, 1473609585, 9781473609587
LANGUAGE
English
NOTES
Originally published in Great Britain in 1992 by Hodder Education
"'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."--