Deadly persuasion : the advertising of alcohol and tobacco
(2014, original release: 2003)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 60 min.)
ISBN/ISSN
1041534
LANGUAGE
English
NOTES
Director, Sut Jhally; editors, Sut Jhally, Kenyon King, Jeremy Smith; sound design/original music, Thom Monahan; camera, Kelly Garner, Teri Morris, Jeremy Smith
Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year
Originally produced by Media Education Foundation in 2003
Grade 9+
Higher education
Mode of access: World Wide Web