Merchandising : the store as persuasion
(2014, original release: 2002)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
ISBN/ISSN
1055193
LANGUAGE
English
NOTES
Originally produced by Marcom Projects in 2002
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science
Mode of access: World Wide Web