Merchandising : the store as persuasion
(2014, original release: 2002)

Nonfiction

eVideo

Provider: Kanopy

Details

DESCRIPTION

1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color

ISBN/ISSN
1055193
LANGUAGE
English
NOTES

Originally produced by Marcom Projects in 2002

A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science

Mode of access: World Wide Web

Additional Credits