Unleashing the idea virus
    (2001)

    Nonfiction

    eAudiobook

    Provider: hoopla

Details

PUBLISHED
[United States] : Simon & Schuster Audio : Made available through hoopla, 2001
EDITION
Abridged
DESCRIPTION
1 online resource (1 audio file (120 min.)) : digital
ISBN/ISSN
9780743561181 (sound recording : hoopla Audio Book) MWT11512954, 074356118X (sound recording : hoopla Audio Book) 11512954
LANGUAGE
English
NOTES

Read by Seth Godin

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers

Mode of access: World Wide Web

Additional Credits