Meatball sundae
    (2007)

    Nonfiction

    eAudiobook

    Provider: hoopla

Details

PUBLISHED
[United States] : HighBridge, a division of Recorded Books : Made available through hoopla, 2007
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (4hr., 45 min.)) : digital
ISBN/ISSN
9781598875164 (sound recording : hoopla Audio Book) MWT11419510, 1598875167 (sound recording : hoopla Audio Book) 11419510
LANGUAGE
English
NOTES

Read by the author

American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a meatball sundae. A big, ineffective mess. In his trademark styleclear, accessible, jargon-free, and full of real-life examples - Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun

Mode of access: World Wide Web

Additional Credits