Includes index

Introduction -- Part 1 The mobile migration. The mobile native -- Get clicking on instagram -- Hashtags : organizing a chaotic world -- Part 2 Marketing on instagram. An instagram marketing plan -- The social network hiding inside of instagram -- Catalysts for growth -- A copywriter walks into the app store -- Part 3 Bonding and branding on instagram. Instant buying decisions on instagram -- Instagram for nonprofits and service providers -- Branding on instagram -- Part 4 Selling on instagram. Display Ads on instagram -- Using the power of free -- Multi-step campaigns -- Part 5 Integrating instagram into your online marketing. Integrating instagram with your website -- Instagram as part of your social strategy -- Local marketing with instagram -- Part 6 Tools for leveraging your instagram experience. Complementary apps and websites -- Analyzing your instagram work -- Conclusion

Create a picture-perfect Instagram marketing strategy. If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today. Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars, and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all -- from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: Create the most effective image for your needs; Identify prospective customers with hashtags; Develop a marketing plan tailored for the site; Launch a new product; Create a mini social network of customers on Instagram; Track and measure your efforts. - Publisher