Customer CEO how to profit from the power of your customers
(2014)

Nonfiction

eAudiobook

Provider: hoopla

Details

PUBLISHED
[United States] : Gildan Audio : Made available through hoopla, 2014
EDITION
Unabridged
DESCRIPTION

1 online resource (1 audio file (6hr., 15 min.)) : digital

ISBN/ISSN
9781469089072 (sound recording : hoopla Audio Book) MWT11373613, 1469089076 (sound recording : hoopla Audio Book) 11373613
LANGUAGE
English
NOTES

Read by Dana Hickox

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making, to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By listening to this audiobook, every leader can transform their business into a Customer CEO company. Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life

Mode of access: World Wide Web

Additional Credits