How ideas spread
(2014)
By:
Berger, Jonah
Nonfiction
Audiobook CD
Series:
Call Numbers:
CD/658.8342/BERGER,J
Availability
Details
PUBLISHED
Chantilly, Virginia : Teaching Company, 2014
©2014
©2014
DESCRIPTION
6 audio discs (6 hr.) : digital ; 4 3/4 in. + 1 course guidebook (iv, 89 pages : illustrations ; 19 cm)
ISBN/ISSN
1629970883 ICS5332A-01, 9781629970882
LANGUAGE
English
SERIES
NOTES
Compact disc
Course no. 5332
Unabridged
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania
CONTENTS
Social epidemics: why things catch on --
Basics of consumer psychology --
Impact of triggers on consumer choice --
Simple rules to make ideas stick --
Social influence of conformity --
Social influence of divergence --
Word of mouth: powerful and persuasive --
Social currency of shared ideas --
Messages that go viral --
Social networks: channels of influence --
Social influencers: myths and science --
Tracking results: big data, little data