Smart Guides.

Includes index

Making the commitment -- Your business structure -- Start-up capital -- Accountants, lawyers, and bankers -- Location: does it matter? -- Franchises -- Buying a business -- Defining your target market -- Setting up suppliers -- Accepting credit cards and giving credit -- Setting up your website and blog -- Your first employees -- Planning your grand opening -- Products, services, guarantees -- Customer service is king -- Marketing and publicity -- Promotions work -- First-year problems -- New business tips and ideas -- Sell out or bail out