Contagious : why things catch on
    (2013)

    Nonfiction

    Book

    Call Numbers:
    658.8342/BERGER,J

Availability

Locations Call Number Status
Adult Nonfiction 658.8342/BERGER,J Available

Details

PUBLISHED
New York : Simon & Schuster, [2013]
©2013
DESCRIPTION
viii, 244 pages ; 22 cm
ISBN/ISSN
9781451686579, 1451686579
LANGUAGE
English
NOTES

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious