Introduction : The unacknowledged legislators -- Part I. How it works : The fad in progress: from reengineering to CSR -- The management theory industry -- Part II. The prophet and the evangelists : Peter Drucker: the guru's guru -- Tom Peters: management for the masses -- Flat worlds, Tipping points, and long tails -- Part III. Three management revolutions : Rethinking the company -- Entrepreneurs unbound -- The world turned upside down -- Part IV. The great debates : Knowledge, learning, and innovation -- Lords of strategy -- What does globalization mean? -- Storm in the boardroom -- Managing leviathan -- Part V. Workers of the world : The common toad -- The battle for brainpower -- Managing yourself -- Mastering management

"A complete update of the 1996 bestselling THE WITCH DOCTORS, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans"--