This is a fantastic book for the entrepreneur who is overwhelmed with the thought of using social media as a marketing tool. It helps the business owner understand the value of developing a presence on social media and how to build a far reaching platform from which to establish expertise and a strong reputation in ones industry.
In the pursuit of a simplified life, this addresses the issue of our internal attitude about our time and how we make choices regarding issues and circumstances surrounding our lives. It's not about eliminating more from our lives (though it can include that) but about saying yes to the most essential things in both life and business ... then elminiating or saying no to the rest. It's about saying the best yes and not getting tied up in other's agendas and problems. It's an easy read and very worthwhile, if not ... essential!