Business Services Blog

Posted by juliekittredge on 03/20/14
Today is the first day of Spring, it's time to come out of hibernation and visit the library and all the resources we have for your business! One of the services customers aren't always aware of is our one-on-one appointments which are free. These 1 hour appointments are great for the new business looking for direction or the established business looking to better understand how to use social media as a marketing tool.  We can help you set up and teach you how to use Facebook, Twitter, Pinterest, Instagram, Etsy, website hosting, or Hootsuite for your business. We also help businesses discover how they can use the resources the library offers like The Studio and our databases which are great for free mailing lists and demographics research. There are also many great resources for online courses, and software tutorials that make life-long learning easier!
Connect with us, we'd love to meet with you!
Posted by juliekittredge on 03/12/14
What a fun time we had the last two days in our Business Bytes: Ideas for Creating a Business Video Using Studio Resources. I received of feedback from participants that they are now inspired with new ideas and an "I can do this" attitude. If you couldn't join us feel free to browse through the power point below which includes lots of links and examples.
Your business CAN create a business video using Studio resources! Make an appointment to start your project today!
Posted by juliekittredge on 03/05/14
Don’t miss these programs that can provide valuable tools for your small business in March & April!
  • Business Bytes: Ideas for Creating a Business Video using Studio Resources
Join us to learn a few tips, tricks, and inspiration for creating business videos. There are so many uses for creating a video for your business - come get inspired!
Mon, 03/10/2014 - 7:00pm - 8:00pm      Register here
Tue, 03/11/2014 - 10:00am - 11:00am   Register here
  • The 6 Vital Steps to Growing Your Business
    Learn proven strategies on how to improve sales and marketing, increase your profits, structure a growth plan, and build a winning team.
    03/19/2014 - 7:00pm - 8:30pm       Register here
  • Pinterest for Business: in the training center
Learn the basics of setting up a Pinterest account for a business, organization, or hobby.
Tue, 04/04/2014 - 1:30pm - 3:00pm   Register here
A.H. cardholders only.
  • Business Bytes: Using Pinterest as a Marketing Tool
Come learn how to use Pinterest strategically in your branding, social media marketing, drive traffic to your website, and get inspiration to expand your business platform.
Mon, 04/14/2014 - 7:00pm - 8:00pm   Register here
Tue, 04/15/2014 - 10:00am - 11:00am  Register here
Posted by juliekittredge on 02/20/14
We had a super book club last night with a group of entrepreneurs, business owners, and sole proprietors learning how to better sell their products and services. Some of the biggest takaways for individuals included:
  • the need to develop a stronger online presence
  • get on social media
  • that selling is more about presentation than the selling
  • knowing your customer, their industry, and their needs and values
  • knowing what’s different about your product … besides price
  • the importance of branding yourself as a salesperson.
We still have several books in the Business Center. Click here to check one out, it’s an easy read!

Stay tuned for details about our next Business Book discussion happening May 21st!
Posted by juliekittredge on 02/10/14
Our first Business book club of 2014 is next week! It’s not too late to join us to discuss the book 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make, Easier, Faster, Bigger Sales by Jeffrey Gitomer. We will be meeting at Armands Pizzeria. Refreshments provided. Register online and pick up a book in the Business Center.

02/19/2014 - 7:00pm - 8:30pm @ Armands Pizzeria, 70 N Vail Ave, Arlington Heights     Register
Posted by juliekittredge on 02/03/14
Don’t miss these programs that can provide valuable tools for your small business in February!
  • Business Bytes: Using Databases for Your Business

Learn about 3 of the Library’s business databases and how you can use them to generate sales leads, marketing lists, company research and more.
Mon, 02/10/2014 - 7:00pm - 8:00pm      Register here
Tue, 02/11/2014 - 10:00am - 11:00am   Register here

  • Business Book Club
Join us to discuss the book 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make, Easier, Faster, Bigger Sales by Jeffrey Gitomer. Refreshments provided. Pick up a book in the Business Center. Hosted at Armand's Pizzeria, 70 N Vail Avenue.
Wed, 2/19/2014 - 7:00pm - 8:30pm     Register here
  • SCORE: Affordable Care Act: Basics for Business Owners
This workshop focuses on four key provisions that small (1-50 employees) businesses need to know, including available tax credits, how to purchase insurance on SHOP and under what circumstances they may face an IRS fine.
Wed, 02/26/2014 - 7:00pm - 8:30pm     Register here
Cosponsored with SCORE (Counselors to America’s Small Business)
  • Facebook Pages for Business
Learn the basics of setting up a page for a business, organization, or hobby and growing your audience.
Tue, 02/04/2014 - 1:30pm - 3:00pm Register here
A.H. cardholders only.

One-on-one appointments can be made if you need more personalized advice for your business. We can help your business get off the ground, set up your social media and social media management tools, pull business lists for your marketing efforts, and get you pointed in the right direction. Request an appointment with our business specialists here.

Posted by juliekittredge on 01/15/14
Instagram is a great little social media app that is growing in popularity. Attendees learned how it can easily be incorporated into your social media platform to share visual glimpses into your business lifestyle and personality. If you missed the program you can view the presentation slides here!
Join us at next month's Business Bytes for an overview of three of our most popular databases used for demographic research and marketing lists.
Posted by juliekittredge on 01/09/14
Businesses know that social media is one of the best ways to build your business platform, but how often are you using photos to increase your visibility and brand awareness? Photos are proven to increase customer engagement and Instagram is an easy tool with a lot of creative flexibility. Come join us and learn how to use this as an extention of your brand and a marketing platform.

1/13/2014 - 7:00pm - 8:00 pm   Register
1/14/2014 - 10:00-11:00 am      Register
Posted by juliekittredge on 12/26/13
Taking time to evaluate the last year of your business is a great way to determine what you want to continue or change in the coming year. Take an afternoon to ask yourself these questions:
  • What worked last year? What didn’t work last year? What do I want to do differently?
  • What do I want my business to look like this time next year?
  • What 3 things need to happen in order to get there?
Make sure your goals are S.M.A.R.T.
  • Specific – be specific, not vague
  • Measurable – try to quantify your goal so you know without a doubt if you accomplished it.
  • Actionable – every goal should begin with an action verb describing how you will execute your goal
  • Realistic – make sure it is something that will require dedication to achieve, but not over the top
  • Time bound  - make sure you set a deadline. This makes it a true goal. 
Goals can be related to your business, personal, physical, emotional, or relational – whatever it is that will help you become a better version of you.  2014 can come and go or with SMART goals, you can make it a productive and dynamic year!
Posted by juliekittredge on 12/17/13
The holidays are a great opportunity to take a little time off, but social media requires constant attention to maintain visibility. If you haven’t discovered Hootsuite yet, you will want to! This social media management tool can free you up for other things in your business or personal life and keep you from having to be a slave to social media marketing. Hootsuite allows you to schedule posts to be visible later in the day or week so you can forget about it knowing you won’t lose visibility while you take some holiday time with your loved ones.

If you want to learn more or need assistance with getting Hootsuite set up, schedule an appointment with Shannon or Julie to learn how. We meet with business owners all the time and it’s a tool we know you will use repeatedly in 2014!
If your status is Confirmed Registration, your spot for the event is confirmed.

If registration for this event is full, you will be placed on a waiting list. Wait listed registrants are moved to the confirmed registration list (in the order of registration) when cancelations are received. You will receive an email notification if you are moved from the wait list to the confirmed registration list.

6.012 Patron-Generated Content

The Library offers various venues in which patrons can contribute content that is accessible to the public.  These include, but are not limited to, blogs, reviews, forums, and social tagging on the Library’s website and catalog.  Any instance in which a patron posts written or recorded content to any of the Library’s venues that are accessible to the public is considered “patron-generated content” and is subject to this policy.
By contributing patron-generated content, patrons grant the Library an irrevocable, royalty-free, worldwide, perpetual right and license to use, copy, modify, display, archive, distribute, reproduce and create derivative works based upon that content.
By submitting patron-generated content, patrons warrant they are the sole authors or that they have obtained all necessary permission associated with copyrights and trademarks to submit such content.
Patrons are liable for the opinions expressed and the accuracy of the information contained in the content they submit.  The Library assumes no responsibility for such content.
The Library reserves the right not to post submitted content or to remove patron-generated content for any reason, including but not limited to:
  • content that is profane, obscene, or pornographic;
  • content that is abusive, discriminatory or hateful on account of race, national origin, religion, age, gender, disability, or sexual orientation;
  • content that contains threats, personal attacks, or harassment;
  • content that contains solicitations or advertisements;
  • content that is invasive of another person’s privacy;
  • content that is unrelated to the discussion or venue in which it is posted;
  • content that is in violation of the Library’s Code of Conduct or any other Library policy