Business Services Blog
Join other local business owners on September 18th from 7-9pm for a discussion of 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business, Facebook, Twitter, Google +, YouTube, LinkedIn, Pinterest, Instagram and More by Andrew Macarthy. Come share what works for you and what doesn’t. Refreshments provided. For more information, please contact Business Services Librarian Shannon Scanlan at firstname.lastname@example.org, or Business Services Advisor Julie Kittredge at email@example.com.
Books are available for pick up at the Info Desk. We will meet at Armand’s Pizzeria, 70 N. Vail Ave.
If your business has a blog, installing apps & plugin’s can add pizazz and efficiency to your blogging platform. I recently came across this post of 29 great tools that can be used in your Wordpress blog. It’s a lengthy list but if you are using Wordpress, it’s worth browsing – I know there are at least one or two that will make your blogging life a little easier. One I use on my blog is the Dropbox plugin for automatically backing up my blog to my Dropbox account. Others in the list that caught my eye and would like to try were #17 The Magic Action Box and #27 PopClip for Mac.
Plugin’s and apps are very easy to install. If your business needs help applying one of these tools to your Wordpress Blog or starting a blog, you can make a free one-on-one appointment with the Business Services Specialists at the library. We love helping local business owners gain the tools they need to succeed!
This month's Business Bytes focused on why developing your enewsletter and related email list is a critical element to your business platform. Attendees discovered why every business should have one, ideas to build their list, what kinds of content to include, and other cool details that their newsletter can incorporate as business grows. If you couldn't make it to the program feel free to flip through the power point. As always if you need assistance understanding the marketing resources available to your business either through the library or via social media, you can set up a free one-one-one appointment with a business specialist today!
Every athlete knows in order to perform at their best, rest days in between workouts are critical to building strength and peak performance. The concept is no different for the small business owner. Entrepreneurs work hard to stay one step ahead of the game. This responsibility can be rewarding but stressful, taking a day off often means little to no revenue or concerns about customer service. However, choosing not to take some downtime can lead to burnout and reduced productively. Take advantage of the calendar holidays to unplug, refresh, and recalibrate. Tomorrow is the 4th of July when companies nationwide close for the day. As a small business owner it’s tempting to make return phone calls, check and respond to emails, or draft one more letter. Take a tip from the big guys and unplug for a day. Focus on friends, family, and fun or rest if that’s what you need most. When Friday comes, you won’t regret unplugging, in fact, you might decide to carve out time to do it more often!
For further reading, this is a great article on the topic of entrepreneurs taking a holiday.
Happy Independence Day from Business Services!
Don’t miss these programs that can provide valuable tools for your small business in July!
Business Bytes: E-newsletters for Business
An e-newsletter is one of the most valuable marketing tools your business can add to its arsenal. Come discover why every business should have one, ideas to build your list, what kinds of content to include and other details that your newsletter can incorporate as your business grows.
Mon, 7/8/2013 - 7:00pm - 8:00pm Register
Tue, 7/9/2013 - 10:00am - 11:00am Register
Check out the calendar for more business programs in July!
If you can’t make either of these dates, your Business Services Specialists are always available for free one-on-one appointments to help you utilize social media, blogging, databases and other resources as marketing tools for your business. Click here to make your appointment today!
I recently discovered one of our databases that is not traditionally used for business purposes. The Books & Authors Database is a great resource for your research needs as you navigate a new skill or grow as a business owner. I've gone ahead and done a search for Business Books - marketing specifically - to get you started. Once you find a book you're interested in, check to see if AHML has it, and if they don't they can find it for you! Go ahead, poke around and discover a new resource based on your interests and needs.
The Arlington Heights Library has a cool new tool! Use the AHML Bookmarklet to check whether the library has a book from anywhere on the web! With one click you can find out if you can borrow instead of buy that new business book you've had your eye on. Easy to install and even easier to use, check it out!
Etsy is an e-commerce website for users to sell handcrafted and vintage items. Sellers can create an online store to sell a range of products including art, jewelry, photographing, clothing, textiles and household and food items.
To learn more about Etsy for Business view the PowerPoint presentation below or request an appointment with Shannon Scanlan the Business Services Librarian or Julie Kittredge the Business Services Advisor to schedule a one-on-one appointment.
Our third database tutorial is now available! This video will help you navigate our Plunkett Research Database.
This screencast was created using software in the library's Digital Studio!
If the quality looks fuzzy on your screen after you click Play, just click on the small "gear" symbol at the bottom of the video to change the quality of your video to 720p HD. This should improve your viewing experience!
Have you ever checked out the robust selection of social media books the library has available? Many businesses look to social media as their primary marketing resource. Learning how to navigate the network of options can be overwhelming. The AHML Business Services has hand picked a list of the latest social media books - come check one out for your weekend reading pleasure.
If you have questions about how your business can apply what you're learning, make an appointment today with one of our business specialists.