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In 2010, American Express introduced the idea of Small Business Saturday. The idea was to encourage shoppers to spend a part of their holiday shopping budget in brick-and-mortar businesses that are small and local. These businesses are the heart and soul of our communities.
Six reasons to shop local this weekend:
- It’s economical - Shopping in your community saves gas
- It supports a family – many small business are independently owned and need our business to stay in business
- Shopping local puts money back into your own community
- It’s cozy and old fashioned holiday goodness to shop local.
- Many small businesses will offer special discounts specifically for Small Business Saturday
- Your local small business owner is often able to provide a more personalized shopping experience.
- Learning to set boundaries with your business.
- Developing a niche.
- Making your business unique by drawing on your own strengths and unique life experiences.
- Charging what your worth so you can have the time to delight your ideal client.