Business Services Blog
Did you miss our Business Bytes this week? Here are all of the slides from the presentation. We talked a lot about practical ways you can be proactive, intentional, and prepared in your marketing - not just during the holidays, but for the whole year!
Please feel free to contact Julie or Shannon if you're interested in getting more personalized information on how to be intentional in your marketing efforts using social media, basic planning calendars, and other resources.
Believe it or not, it's time to starting thinking about a plan for the holidays! Marketing is so much more than promoting and selling these days. With the advent of social media, email newsletters, building a platform and branding, marketing is more creative and more far reaching than ever before. The October Business Bytes will show you a hands-on way of preparing and creating a marketing plan for the holidays. The tools you'll learn will help you to be proactive, intentional and prepared for the slew of opportunities coming in the next several months. If you've never created a business marketing plan or need some fresh ideas, come join us next week!
Monday, October 14, 7-8 pm Register
Tuesday, October 15, 10-11 am Register
Facebook is a valuable and powerful tool for reaching your customers. For more information on Facebook for business view the PowerPoint below. To learn more about using social media for business schedule an appointment with Shannon Scanlan the Business Services Librarian or Julie Kittredge the Business Services Advisor.
Our Business Center has been updated with a collection of business books available for checkout. These include the latest titles on social media, marketing, starting a business, and more. You will also find all of our book discussion books in here. (Join us for the next discussion in November). We’ve also re-organized the 9 business magazine subscriptions to be more accessible, such as Forbes, Entrepreneur, Fortune, Bloomberg Business Week and more. Come to the Business Center and browse today!
We also have a networking and marketing round-table discussion tonight in the Business Center at 7pm! One key to marketing your business is visibility. This networking and marketing round-table discussion is a great opportunity to build relationships in the community and share fresh marketing ideas with fellow small-business owners. Register and bring your business cards! You can browse the new titles and the book discussion following our networking and marketing event tonight. See you there!
Learn4Life is a wonderful database of 6 week instructor-led online courses available to library cardholders. We would encourage you to poke around and discover a course that can help enhance your business!
Of special note, The Discover Digital Photography & Learn to Buy and Sell on eBay courses have been updated recently to reflect the most recent developments in these areas. In addition, a brand new course has been released Introduction to LinkedIn Career Networking, which might be a great resource as your business navigates your social media options for networking and marketing. There are many many more courses available - all with your AHML library card.
If you are not a resident but have a business located in Arlington Heights, you qualify for a business library card which allows you to take advantage of this resource as well!
Twitter is a great tool for news, jobs, business and more. To understand how businesses and customers can enjoy the benefits of communicating in short, precise messages (140 characters) view the presentation below or sign up for an appointment with Shannon Scanlan the Business Services Librarian.
13 small business owners joined us for this week's Business Bytes where we discussed all of the amazing resources available in the new Digital Studio, technology classes, help desk, databases with software tutorials, and other resources. The discussion was lively and attendees walked away with a new appreciation for the rich resources at their home library!
If you're interested in getting a tour of The Studio from a business perspective, don't hesitate to set up an appointment with Shannon or myself - we love meeting with local business owners.
As entrepreneurs, have you ever felt so close to your business that you feel stuck when it comes to fresh ideas for marketing?
On Wednesday, September 25, we're offering an informal roundtable/networking event for local business owners to share what marketing efforts have worked for them, and what hasn't. This event comes one week after our business book discussion on 500 Social Media Marketing Tips. We're hoping the conversation will continue, and local business owners will connect in an atmosphere of friendly networking and sharing of information. Sometimes business owners and solopreneurs just need to be with other's who "get it," so come join us!
Our Business Services staff will be there to help facilitate the discussion, guide insight into how social media and library resources can be used, and help participants walk away with fresh ideas that can be used in each unique business!
Wednesday, September 25, 7-8pm Register
Are you aware of all the tools and resources that are available in the Studio? Have you considered adding videos to your website or blog? Do you need technology tools but don’t want to spend the money? Interested in testing some software before investing? What about a professional photo with clean backdrops and professional lighting? The Digital Studio has a ton of resources that could be a great value to your business! Come to next week's Business Bytes to get some suggestions on how your business might utilize the Digital Studio and other free technology resources here at the library.
Monday, September 9, 7-8 pm Register
Tuesday, September 10, 10-11 am Register
Pinterest is becoming one of the most successful social media tools available and we want to be part of it! Business Services has a new Pinterest board - come follow us to get inspired by all things business! We'll be sharing social media links, book suggestions, and other creative business ideas. Come pin with us!