We had a great discussion yesterday as we explored the benefits of using Pinterest as a marketing tool for all kinds of businesses. If you couldn't join us or want to access the links included in the presentation you can access the details here!
"Essentialism isn't about getting more done in less time. It's about getting only the right things done."
That is the quote on the inside front flap of the book Essentialism, written by Greg McKeown
This book is great for the entrepreneur to the executive working to discern what the best choices are for his or her business and life. It describes the process of making sure you are saying yes to the most important, most essential things ... and letting the rest go. It's about doing what is best and most true to you and your business, not the nonessential things others expect of you. It's about thinking into 5, 10, 20 years from now and looking back on today - what is it you will wish you had done with this day, this time, this choice? What are the essentials that you don't want to regret?
The core mindset of the Essentialist is going from:
"I have to" to "I choose to"
"It's all important" to "Only a few things really matter."
" I can do both" to "I can do anything but not everything."
Peter Drucker is quoted in the book as saying, "People are effective because they say no."
There is so much more to this easy read. I would definitely recommend this as a worthwhile, maybe essential, read for anyone in business or otherwise. Maybe we'll use it in a future book discussion!
Have you ever wished you could try your hand at small business ownership? Do you have a business idea, but you’re not sure where to start? Come meet with one of our Business Specialists. We meet with local business owners at every stage of business from just getting started to established companies. We help businesses find their target markets using library databases and share other resources outside of the library that can best help your business grow. It just takes making the decision to go for it, and taking one step at a time. Some of our appointment topics have included, Facebook for business, Twitter, Pinterest, Etsy, Wordpress, Instagram, LinkedIn, getting a domain, Reference USA databases, referrals to our digital services help desk, studio resources, and other organizations that help small business owners succeed beyond the start-up.
There are loads of resources available to help small businesses succeed. You just have to ask! There is no time like the present to start your dream business!
Let us know how we can help you – make your personalized appointment here.
Once in a while, Business Services attends chamber networking events where a speaker will teach their tips according to their expertise. Today we learned a few things about networking that might help you as you build your business and circle of influence.
1) Always wear your name tag on the right side. This makes it easier to see your name as you shake hands and make introductions.
2) Go into a networking event with specific goals in mind. This might include meeting 3 new people you've never met before, or getting the name of two business contacts from those who might be able to recommend a connection related to your specific audience.
3) Listen to people and ask questions when you meet them so that their introduction will be memorable.
4) Write notes about them on the back of their business card to help you remember your contact when you go to strategically follow up.
5) Make sure your business card is made of a material that takes to writing notes on it as well.
6) Use props to help make your introduction memorable.
7) When networking in a group, make sure you are standing in a "V" shape as opposed to a closed circle so that it encourages other's to enter the group.
Those are just a few of the take-aways from today's event. Check out the networking groups in your area and be intentional, you never know what kind of connection you will make!
Your business reputation is as important as your brand and business plan. To learn more about managing your business reputation online using websites Google+, Yelp, Facebook pages, Twitter and Google alerts view the presentation below. Arlington Heights residents or businesses can schedule an appointment with the Business Services staff for assistance with managing your business online, social media, library resources and more.
Did you know the library has many different resources that can walk you through the steps of starting a business?
Gale Courses has several 6 week classes that can take you from starting your business, to marketing, to management and leadership. Check them out! (You must have a personal or business library card in order to access).
Our calendar of programs will help you in any growth phase of your business. Next week our Business Bytes will be all about how you can manage your business reputation online. You can choose to come Monday evening or Tuesday morning, this program is open all business owners.
Instagram is a great little tool that can be used creatively to drive traffic to your website or other social media platforms. If you weren't able to join us this morning, here are the presenation slides for your reference and to use the links provided during the class time.
As always, if you need additional help specifically for your business, we love to meet one-on-one with our local business owners. Request an appointment here!
Thanks to those who came out to our Business Book discussion last night. Our Slight Edge conversation uncovered many interesting thoughts about how our small daily choices and disciplines make a huge impact on our future success or failure. That our philosophy about life is a critical piece to our success. So is taking responsibility (rather than blaming others) for the direction and results of our own lives, and knowing the habits we create will compound over time either positivly or negatively even if we don't see results immediately. Will we be the 5% who succeed? Or the 95% who fail at leaving a meaningful legacy when we get to our last days. All of it provided good food for thought.
Throughout our discussion there were other books mentioned for recommended reading, and they happen to be in our collection! Looks like they are popular books as they are all checked out!
This Wednesday is our last Business Book Club until October. Come join us for networking and discussion at Armands Pizzeria. We will be discussing The Slight Edge, by Jeff Olson. It's a great book that teaches a simple lesson about how our small daily choices have a profound effect on our ultimate success or failure. Sign up here so we know to expect you!
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