Yesterday's class was so interactive! Lot's of great questions were asked and new tools were developed for marketing new and established businesses. If you missed it, feel free to browse the presentation right here. Our next class will be using Instagram as a Marketing Tool - another creative and easy tool to use. Come get some ideas for thinking outside of the box on these social media platforms!
We had a great turnout for the Business Bytes this morning! It was a collaborative group that left with lots of new ideas for how to streamline their business using mobile apps. We even closed out the morning with a little networking among attendees! For anyone who couldn't join us, please enjoy the powerpoint presentation below. All the links are live and will take you to the appropriate app!
2014 was a great year with our local business community. We love working with you and are looking forward to new initiatives in 2015 based on your feedback. Make sure you are subscribed to our business newsletter to get the most up to date details right in your in-box!
Happy Holidays & Happy New Year from Business Services!
We have been working hard to plan 2015 around the needs of our local business entrepreneurs. Keep a look out on the Business Programs calendar for new things on the horizon. Additionally, if you want updated information in your in-box make sure you're subscribed to our business e-newsletter which is sent monthly with the most important information about upcoming opportunities, resources, and tips for business owners! Not sure how Business Services can help your business? Contact Julie or Shannon or make an appointment. We'd love to connect with you and help give you the resources you need to take your business to the next level in 2015!
Remaining consistent in your social media marketing efforts is often a challenge for small business owners, but doing so over the busy holidays can be even more elusive for even the most organized marketer! Remember, one of the beautiful things about using social media as a marketing tool is that it keeps your business visible. Visibility is not something you want to lag during the peak shopping season! If you wanted to ... did you know you could create all your marketing posts on Monday and forget about it for the rest of the week knowing your posts went out at exactly the right time throughout the week?
Let us introduce you to Hootsuite. Hootsuite is a free social media management platform that allows you to post status updates to Facebook, Twitter, and Linked in all at once. You can also schedule out your updates to post later in the day or the week at a time of your choice.
We are teaching Hootsuite for the Holidays next week! Don't let your marketing visibility lag over the holidays - be proactive and learn how to schedule your posts so you can enjoy the season, focus on your business, and stay visible.
There are many options for creating an ecommerce store. Learn about Etsy, ebay, Shopify and more plus tips for selling by viewing the presentation below. For assistance with your ecommerce store schedule a one-on-one appointment with Business Services staff.
When it comes to branding your business, the idea is to develop an emotional connection with your customers and audience. This can take a lot of time and diligence to build relationships and establish a personality for your business. But there is one quick way that you can develope consistency across all your marketing platforms. It doesn't matter if you have only one platform like a website or several including any social media network. One simple way to create a consistent message is to make your profile picture the same across all platforms. You can use a professional headshot, your logo, or a sample of your work that is indicative of your products or style. Choose one that is recognizable and reflects your business. If you are a solopreneur and you do a lot of public speaking, classes, or workshops - a headshot might be the best fit, if you are an artist you might choose to use an image that best reflects your work. Or a logo is always a good choice if it's simple and recognizable. Simplifying your profile image helps your customers to find you at a glance, creates consistency, and professionalizes your look.
Check all of these to see how you are representing your business and make sure you're creating a consistent and professional brand.
Join us this month for programs that help entrepreneurs grow their business, gain insight into the wealth of resources available, inspire new projects, and network with other business owners. Coming up this month we have the following, please make sure you register!
Discover Crowdfunding: The New Way to Bring Ideas to Life
Learn about the recent Crowdfunding phenomenon, how to discover the next great idea, avoiding scam projects and tips on getting your own ideas Crowdfunded.
Business Book Club: It's Your Business: 183 Essential Tips That Will Transform Your Small Business
Join us to discuss the book, It's Your Business : 183 Essential Tips That Will Transform Your Small Business, by J.J. Ramberg at Armand's restaurant, 70 N Vail Ave, Arlington Heights, IL 60005. Refreshments provided. Register online and pick up a book in the Business Center.
This class will teach you about the different online platforms used to design business cards. You will design a personalized business card during the class that can be ordered or saved for future purchase.
Many businesses underestimate Instagram as a creative and versital marketing tool! If you missed the program this morning, browse through the presentation slides and schedule a one-on-one appointment with a business specialist for more direction specifically for your business!
The social media website Pinterest is an excellent tool for branding your business and expanding your marketing. To learn more about how you can use Pinterest for your business view the presentation or schedule a one-on-one appointment with a Business Services specialist.
If your status is Confirmed Registration, your spot for the event is confirmed.
If registration for this event is full, you will be placed on a waiting list. Wait listed registrants are moved to the confirmed registration list (in the order of registration) when cancelations are received. You will receive an email notification if you are moved from the wait list to the confirmed registration list.
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