Business Services Blog
2014 was a great year with our local business community. We love working with you and are looking forward to new initiatives in 2015 based on your feedback. Make sure you are subscribed to our business newsletter to get the most up to date details right in your in-box!
Happy Holidays & Happy New Year from Business Services!
We have been working hard to plan 2015 around the needs of our local business entrepreneurs. Keep a look out on the Business Programs calendar for new things on the horizon. Additionally, if you want updated information in your in-box make sure you're subscribed to our business e-newsletter which is sent monthly with the most important information about upcoming opportunities, resources, and tips for business owners! Not sure how Business Services can help your business? Contact Julie or Shannon or make an appointment. We'd love to connect with you and help give you the resources you need to take your business to the next level in 2015!
Remaining consistent in your social media marketing efforts is often a challenge for small business owners, but doing so over the busy holidays can be even more elusive for even the most organized marketer! Remember, one of the beautiful things about using social media as a marketing tool is that it keeps your business visible. Visibility is not something you want to lag during the peak shopping season! If you wanted to ... did you know you could create all your marketing posts on Monday and forget about it for the rest of the week knowing your posts went out at exactly the right time throughout the week?
Let us introduce you to Hootsuite. Hootsuite is a free social media management platform that allows you to post status updates to Facebook, Twitter, and Linked in all at once. You can also schedule out your updates to post later in the day or the week at a time of your choice.
We are teaching Hootsuite for the Holidays next week! Don't let your marketing visibility lag over the holidays - be proactive and learn how to schedule your posts so you can enjoy the season, focus on your business, and stay visible.
Sign up today!
Hootsuite for the Holidays
Tuesday, December 2 12:00 - 1:00 pm Register
Happy Thanksgiving from Business Services!
There are many options for creating an ecommerce store. Learn about Etsy, ebay, Shopify and more plus tips for selling by viewing the presentation below. For assistance with your ecommerce store schedule a one-on-one appointment with Business Services staff.
When it comes to branding your business, the idea is to develop an emotional connection with your customers and audience. This can take a lot of time and diligence to build relationships and establish a personality for your business. But there is one quick way that you can develope consistency across all your marketing platforms. It doesn't matter if you have only one platform like a website or several including any social media network. One simple way to create a consistent message is to make your profile picture the same across all platforms. You can use a professional headshot, your logo, or a sample of your work that is indicative of your products or style. Choose one that is recognizable and reflects your business. If you are a solopreneur and you do a lot of public speaking, classes, or workshops - a headshot might be the best fit, if you are an artist you might choose to use an image that best reflects your work. Or a logo is always a good choice if it's simple and recognizable. Simplifying your profile image helps your customers to find you at a glance, creates consistency, and professionalizes your look.
Check all of these to see how you are representing your business and make sure you're creating a consistent and professional brand.
Business Card. Website/Blog. Facebook Page. Twitter. LinkedIn. Instagram. Pinterest. Etsy. Ebay. YouTube.
As always, let us know if we can help you get set up on a new marketing platform or if you need help navigating how to utilize it as a great tool for your business. Set up an appointment today!
Join us this month for programs that help entrepreneurs grow their business, gain insight into the wealth of resources available, inspire new projects, and network with other business owners. Coming up this month we have the following, please make sure you register!
Discover Crowdfunding: The New Way to Bring Ideas to Life
Business Book Club: It's Your Business: 183 Essential Tips That Will Transform Your Small Business
Join us to discuss the book, It's Your Business : 183 Essential Tips That Will Transform Your Small Business, by J.J. Ramberg at Armand's restaurant, 70 N Vail Ave, Arlington Heights, IL 60005. Refreshments provided. Register online and pick up a book in the Business Center.
Wednesday, 10/15 - 7-8:30 pm Register
Make Your Own Business Cards Online
This class will teach you about the different online platforms used to design business cards. You will design a personalized business card during the class that can be ordered or saved for future purchase.
Wednesday, 10/22 - 4:30pm - 6:00pm Register
Many businesses underestimate Instagram as a creative and versital marketing tool! If you missed the program this morning, browse through the presentation slides and schedule a one-on-one appointment with a business specialist for more direction specifically for your business!
The social media website Pinterest is an excellent tool for branding your business and expanding your marketing. To learn more about how you can use Pinterest for your business view the presentation or schedule a one-on-one appointment with a Business Services specialist.
If you missed our Business Bytes program this week, we talked about what your Brand is, what your Platform is, why they are important and how they work together! Here is the power point presentation for your reference.
Also, join us for our Fall Business Book Club, October 15th, 7pm at Armand's Pizzeria. Sign up and get all the details here. It's a casual atmosphere where we talk about highlights from the book and network with other local business owners.
Technology is always changing and related skills are a top priority for businesses to remain competitive. AHML has created a new Group Computer Class offering. The service is called Tech à la Carte and is designed for groups of 4-12.
If your business is interested in providing technology training for your employees, email Julie and indicate your card number, a few date options (classes are 90 minutes), what class you are interested in, and the number of people in your group.
Two weeks advanced notice is required!
Your business must have a business library card in order to schedule the class and the person scheduling the group class must be listed on the library card. The remaining attendees do not need to be cardholders.
We have technology classes ranging from Word, Excel, Social Media, Blogging, Photoshop, Basic Computer Skills, and 71 others!! A complete list is available here.