Business Services Blog

Posted by juliekittredge on 10/28/14 | Comments
When it comes to branding your business, the idea is to develop an emotional connection with your customers and audience. This can take a lot of time and diligence to build relationships and establish a personality for your business. But there is one quick way that you can develope consistency across all your marketing platforms. It doesn't matter if you have only one platform like a website or several including any social media network. One simple way to create a consistent message is to make your profile picture the same across all platforms. You can use a professional headshot, your logo, or a sample of your work that is indicative of your products or style. Choose one that is recognizable and reflects your business. If you are a solopreneur and you do a lot of public speaking, classes, or workshops - a headshot might be the best fit, if you are an artist you might choose to use an image that best reflects your work. Or a logo is always a good choice if it's simple and recognizable. Simplifying your profile image helps your customers to find you at a glance, creates consistency, and professionalizes your look.
 
Check all of these to see how you are representing your business and make sure you're creating a consistent and professional brand.
 
Business Card. Website/Blog. Facebook Page. Twitter. LinkedIn. Instagram. Pinterest. Etsy. Ebay. YouTube.
 
As always, let us know if we can help you get set up on a new marketing platform or if you need help navigating how to utilize it as a great tool for your business. Set up an appointment today!
Posted by juliekittredge on 10/09/14 | Comments
Join us this month for programs that help entrepreneurs grow their business, gain insight into the wealth of resources available, inspire new projects, and network with other business owners. Coming up this month we have the following, please make sure you register!
 
Discover Crowdfunding: The New Way to Bring Ideas to Life
Learn about the recent Crowdfunding phenomenon, how to discover the next great idea, avoiding scam projects and tips on getting your own ideas Crowdfunded.
 
Monday, 10/13 - 7:30pm - 9:00pm   Register
 
Business Book Club: It's Your Business: 183 Essential Tips That Will Transform Your Small Business
Join us to discuss the book, It's Your Business : 183 Essential Tips That Will Transform Your Small Business, by J.J. Ramberg at Armand's restaurant, 70 N Vail Ave, Arlington Heights, IL 60005. Refreshments provided. Register online and pick up a book in the Business Center.
 
Wednesday, 10/15 - 7-8:30 pm  Register
 
Make Your Own Business Cards Online
This class will teach you about the different online platforms used to design business cards. You will design a personalized business card during the class that can be ordered or saved for future purchase. 
 
Wednesday, 10/22 - 4:30pm - 6:00pm  Register
 
Posted by businessservices on 10/07/14 | Comments
Many businesses underestimate Instagram as a creative and versital marketing tool! If you missed the program this morning, browse through the presentation slides and schedule a one-on-one appointment with a business specialist for more direction specifically for your business!
 
 
 
Posted by businessservices on 09/17/14 | Comments
The social media website Pinterest is an excellent tool for branding your business and expanding your marketing. To learn more about how you can use Pinterest for your business view the presentation or schedule a one-on-one appointment with a Business Services specialist.
 
 
Posted by juliekittredge on 09/17/14 | Comments
If you missed our Business Bytes program this week, we talked about what your Brand is, what your Platform is, why they are important and how they work together! Here is the power point presentation for your reference.
 
 
Also, join us for our Fall Business Book Club, October 15th, 7pm at Armand's Pizzeria. Sign up and get all the details here. It's a casual atmosphere where we talk about highlights from the book and network with other local business owners.
 
Posted by juliekittredge on 09/11/14 | Comments
Technology is always changing and related skills are a top priority for businesses to remain competitive. AHML has created a new Group Computer Class offering. The service is called Tech à la Carte and is designed for groups of 4-12.
 
If your business is interested in providing technology training for your employees, email Julie and indicate your card number, a few date options (classes are 90 minutes), what class you are interested in, and the number of people in your group.
 
Two weeks advanced notice is required!
 
Your business must have a business library card in order to schedule the class and the person scheduling the group class must be listed on the library card. The remaining attendees do not need to be cardholders.
 
We have technology classes ranging from Word, Excel, Social Media, Blogging, Photoshop, Basic Computer Skills, and 71 others!! A complete list is available here.
Posted by juliekittredge on 09/08/14 | Comments

Our long-term Industry Analytics development project is now available to you in our business research database, Plunkett Research Online.

In our Industry Research tools online, you can select an industry by NAIC code or key words, then view a specific industry’s:

  • Revenues (current and projected to 2021)
  • Top companies ranked
  • Employment and establishments history
  • Industry growth rate
  • Sales per firm and per employee
  • And much more!
 
See the sample here:
 
Analytics Industry Summary
Posted by juliekittredge on 09/02/14 | Comments
Business programs are gearing up for September, come join us! Meet the business services staff and network with other business owners while gaining tools for your business.
 
Business Bytes: Building and Branding Your Business Platform:  Building and branding your business platform, this is your marketing powerhouse. Join us for tips on defining what exactly your brand is, and what it looks like as you build your marketing platform and your business.
Monday, 9/15   7:00pm - 8:00pm           Register
Tuesday, 9/16  10:00am – 11:00am       Register
 
Pinterest for Business:  Learn how to use Pinterest strategically in your branding and social media marketing. Learn how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking! Wednesday, 9/17  1:30pm - 3:00pm Register  (For A.H. Card Holders only)
 
Make Your Own Business Card Online:  This class will teach you about the different online platforms used to design business cards. You will design a personalized business card during the class that can be ordered or saved for future purchase. Tuesday, 9/30 - 7:30pm - 9:00pm Register    (For A.H. Card Holders only)
 
Also, a heads up so you can get a jump start on your reading:
 
Business Book Club:  Join us to discuss the book, It's Your Business : 183 Essential Tips That Will Transform Your Small Business, by J.J. Ramberg at Armand's restaurant, 70 N Vail Ave, Arlington Heights, IL 60005. Refreshments provided. Register online and pick up a book in the Business Center. Wednesday, 10/15 - 7:00pm - 8:30pm  Register
 
See you there!
 
Posted by juliekittredge on 08/13/14 | Comments
Are you aware of the wealth of information available at your fingertips? The Arlington Heights Memorial Library has several databases that provide online courses, tutorials, and instruction that can give you the edge you need to improve most areas of your business. From finance, marketing and writing, to management and communication skills your business can take advantage of these learning opportunities with a click of a button and your business library card right from your office!
 
Treehouse offers a collection of business and entrepreneurial courses.
 
If you need one of us to talk you through what's available to you, make an appointment with us. We would love to point you in the right direction!
 
 
 
 
Posted by juliekittredge on 08/06/14 | Comments
We had a great discussion yesterday as we explored the benefits of using Pinterest as a marketing tool for all kinds of businesses. If you couldn't join us or want to access the links included in the presentation you can access the details here!