Business Services Blog
Did you know that Business Services is on social media? We share occasional business updates and program marketing through the AHML Facebook and Twitter feeds. We also have a dedicated business board on Pinterest! Have you browsed the resources we’re sharing on there? We are tapped into many small business newsletter resources and love to share the most inspiring information to you through these social media outlets. Topics range from how to create an awesome “About” page on your website to articles on preparing your business taxes, book recommendations and more. Make sure you’re following or periodically browsing to find new tips, tricks, and resources that can help your business navigate the marketing and goal setting tools you need for success.
As always, if you want to talk with someone specifically about your business and need direction for your next steps, make an appointment with one of our business specialists!
Are you aware of all the reference and research resources available to you? We have databases and reference libraries that are available to you from home or office just by logging into the AHML website (www.ahml.info).
A few highlights include:
- Gale Virtual Reference Library - with a category just for businesses
- Reference USA - a powerful database for demographics and mailing list research
- Corporate Affiliations - includes a directory of parent and subsidiary companies
- Plunkett Research - provides industry statistics and trends with lists of related organizations
In our 2014 business survey, respondants indicated a desire for more networking opportunities. We also understand that working from home or being a solopreneur can be a lonely venture with few opportunities to create a sense of community. In just a few weeks we are launching a new opportunity to use our Business Center as a co-working space for those who work from home or would like an environment where they can collaborate, network, and co-mingle. Twice a month you can work at the library in a space dedicated to the small business community. You will have the opportunity to use the business center and resources, meet other business owners, network and potentially collaborate on new ideas. We hope this will become a valuable and productive resource for our business community.
The Co-working Connection is a drop-in opportunity. A business specialist from the library will be available to assist you with business resources. Beginning March 4th, co-working space in the Business Center will be available the 1st & 3rd Wednesday mornings of every month from 9 am – 12 pm.
Yesterday's class was so interactive! Lot's of great questions were asked and new tools were developed for marketing new and established businesses. If you missed it, feel free to browse the presentation right here. Our next class will be using Instagram as a Marketing Tool - another creative and easy tool to use. Come get some ideas for thinking outside of the box on these social media platforms!
We had a great turnout for the Business Bytes this morning! It was a collaborative group that left with lots of new ideas for how to streamline their business using mobile apps. We even closed out the morning with a little networking among attendees! For anyone who couldn't join us, please enjoy the powerpoint presentation below. All the links are live and will take you to the appropriate app!
2014 was a great year with our local business community. We love working with you and are looking forward to new initiatives in 2015 based on your feedback. Make sure you are subscribed to our business newsletter to get the most up to date details right in your in-box!
Happy Holidays & Happy New Year from Business Services!
We have been working hard to plan 2015 around the needs of our local business entrepreneurs. Keep a look out on the Business Programs calendar for new things on the horizon. Additionally, if you want updated information in your in-box make sure you're subscribed to our business e-newsletter which is sent monthly with the most important information about upcoming opportunities, resources, and tips for business owners! Not sure how Business Services can help your business? Contact Julie or Shannon or make an appointment. We'd love to connect with you and help give you the resources you need to take your business to the next level in 2015!
Remaining consistent in your social media marketing efforts is often a challenge for small business owners, but doing so over the busy holidays can be even more elusive for even the most organized marketer! Remember, one of the beautiful things about using social media as a marketing tool is that it keeps your business visible. Visibility is not something you want to lag during the peak shopping season! If you wanted to ... did you know you could create all your marketing posts on Monday and forget about it for the rest of the week knowing your posts went out at exactly the right time throughout the week?
Let us introduce you to Hootsuite. Hootsuite is a free social media management platform that allows you to post status updates to Facebook, Twitter, and Linked in all at once. You can also schedule out your updates to post later in the day or the week at a time of your choice.
We are teaching Hootsuite for the Holidays next week! Don't let your marketing visibility lag over the holidays - be proactive and learn how to schedule your posts so you can enjoy the season, focus on your business, and stay visible.
Sign up today!
Hootsuite for the Holidays
Tuesday, December 2 12:00 - 1:00 pm Register
Happy Thanksgiving from Business Services!
There are many options for creating an ecommerce store. Learn about Etsy, ebay, Shopify and more plus tips for selling by viewing the presentation below. For assistance with your ecommerce store schedule a one-on-one appointment with Business Services staff.
When it comes to branding your business, the idea is to develop an emotional connection with your customers and audience. This can take a lot of time and diligence to build relationships and establish a personality for your business. But there is one quick way that you can develope consistency across all your marketing platforms. It doesn't matter if you have only one platform like a website or several including any social media network. One simple way to create a consistent message is to make your profile picture the same across all platforms. You can use a professional headshot, your logo, or a sample of your work that is indicative of your products or style. Choose one that is recognizable and reflects your business. If you are a solopreneur and you do a lot of public speaking, classes, or workshops - a headshot might be the best fit, if you are an artist you might choose to use an image that best reflects your work. Or a logo is always a good choice if it's simple and recognizable. Simplifying your profile image helps your customers to find you at a glance, creates consistency, and professionalizes your look.
Check all of these to see how you are representing your business and make sure you're creating a consistent and professional brand.
Business Card. Website/Blog. Facebook Page. Twitter. LinkedIn. Instagram. Pinterest. Etsy. Ebay. YouTube.
As always, let us know if we can help you get set up on a new marketing platform or if you need help navigating how to utilize it as a great tool for your business. Set up an appointment today!