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One Quick Way to Unify Your Branding
Posted by juliekittredge on 10/28/14

When it comes to branding your business, the idea is to develop an emotional connection with your customers and audience. This can take a lot of time and diligence to build relationships and establish a personality for your business. But there is one quick way that you can develope consistency across all your marketing platforms. It doesn't matter if you have only one platform like a website or several including any social media network. One simple way to create a consistent message is to make your profile picture the same across all platforms. You can use a professional headshot, your logo, or a sample of your work that is indicative of your products or style. Choose one that is recognizable and reflects your business. If you are a solopreneur and you do a lot of public speaking, classes, or workshops - a headshot might be the best fit, if you are an artist you might choose to use an image that best reflects your work. Or a logo is always a good choice if it's simple and recognizable. Simplifying your profile image helps your customers to find you at a glance, creates consistency, and professionalizes your look.
 
Check all of these to see how you are representing your business and make sure you're creating a consistent and professional brand.
 
Business Card. Website/Blog. Facebook Page. Twitter. LinkedIn. Instagram. Pinterest. Etsy. Ebay. YouTube.
 
As always, let us know if we can help you get set up on a new marketing platform or if you need help navigating how to utilize it as a great tool for your business. Set up an appointment today!

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