Business Services Blog
This month's Business Bytes focused on why developing your enewsletter and related email list is a critical element to your business platform. Attendees discovered why every business should have one, ideas to build their list, what kinds of content to include, and other cool details that their newsletter can incorporate as business grows. If you couldn't make it to the program feel free to flip through the power point. As always if you need assistance understanding the marketing resources available to your business either through the library or via social media, you can set up a free one-one-one appointment with a business specialist today!
Every athlete knows in order to perform at their best, rest days in between workouts are critical to building strength and peak performance. The concept is no different for the small business owner. Entrepreneurs work hard to stay one step ahead of the game. This responsibility can be rewarding but stressful, taking a day off often means little to no revenue or concerns about customer service. However, choosing not to take some downtime can lead to burnout and reduced productively. Take advantage of the calendar holidays to unplug, refresh, and recalibrate. Tomorrow is the 4th of July when companies nationwide close for the day. As a small business owner it’s tempting to make return phone calls, check and respond to emails, or draft one more letter. Take a tip from the big guys and unplug for a day. Focus on friends, family, and fun or rest if that’s what you need most. When Friday comes, you won’t regret unplugging, in fact, you might decide to carve out time to do it more often!
For further reading, this is a great article on the topic of entrepreneurs taking a holiday.
Happy Independence Day from Business Services!
Don’t miss these programs that can provide valuable tools for your small business in July!
Business Bytes: E-newsletters for Business
An e-newsletter is one of the most valuable marketing tools your business can add to its arsenal. Come discover why every business should have one, ideas to build your list, what kinds of content to include and other details that your newsletter can incorporate as your business grows.
Mon, 7/8/2013 - 7:00pm - 8:00pm Register
Tue, 7/9/2013 - 10:00am - 11:00am Register
Check out the calendar for more business programs in July!
If you can’t make either of these dates, your Business Services Specialists are always available for free one-on-one appointments to help you utilize social media, blogging, databases and other resources as marketing tools for your business. Click here to make your appointment today!
I recently discovered one of our databases that is not traditionally used for business purposes. The Books & Authors Database is a great resource for your research needs as you navigate a new skill or grow as a business owner. I've gone ahead and done a search for Business Books - marketing specifically - to get you started. Once you find a book you're interested in, check to see if AHML has it, and if they don't they can find it for you! Go ahead, poke around and discover a new resource based on your interests and needs.
The Arlington Heights Library has a cool new tool! Use the AHML Bookmarklet to check whether the library has a book from anywhere on the web! With one click you can find out if you can borrow instead of buy that new business book you've had your eye on. Easy to install and even easier to use, check it out!
Etsy is an e-commerce website for users to sell handcrafted and vintage items. Sellers can create an online store to sell a range of products including art, jewelry, photographing, clothing, textiles and household and food items.
To learn more about Etsy for Business view the PowerPoint presentation below or request an appointment with Shannon Scanlan the Business Services Librarian or Julie Kittredge the Business Services Advisor to schedule a one-on-one appointment.
Our third database tutorial is now available! This video will help you navigate our Plunkett Research Database.
This screencast was created using software in the library's Digital Studio!
If the quality looks fuzzy on your screen after you click Play, just click on the small "gear" symbol at the bottom of the video to change the quality of your video to 720p HD. This should improve your viewing experience!
Have you ever checked out the robust selection of social media books the library has available? Many businesses look to social media as their primary marketing resource. Learning how to navigate the network of options can be overwhelming. The AHML Business Services has hand picked a list of the latest social media books - come check one out for your weekend reading pleasure.
If you have questions about how your business can apply what you're learning, make an appointment today with one of our business specialists.
1) Secure payment options using PayPal or built in shopping carts
2) Very low transaction fees
3) Accept transactions worldwide
4) Get statistics on your visitors
5) Customer service help
6) Seamless marketing with social media
7) Plugins available for promoting on blogs
8) Risk free for testing the waters with new products
June’s Business Bytes will be focusing on the ins and outs of operating your store-front on Etsy.
Last chance to join us for next week's Business Book Club!
The business world is constantly adapting to new ideas, trends and business practices. The new Business Book Club will offer a forum where business people can explore, learn, network, discuss and implement strategies for professional and personal growth.
The book title for May is The Facts of Business Life: What Every Successful Business Owner Knows That You Don't, by Bill McBean. For more information on the Business Book Club, please contact Business Services Librarian Shannon Scanlan at firstname.lastname@example.org, or Business Services Advisor Julie Kittredge at email@example.com.
Location: Armand's Pizzeria, 70 N Vail Ave, Arlington Heights.
Wed, 05/22/2013 - 7:00pm - 9:00pm Register and pick your book up at the library so you can read it over the weekend!