Business Services Blog
The purpose of using social media as a marketing tool for your business is to stay visible. To stay fresh on your customers minds. To be a friendly and reliable presence. But when you want to take some time off, how do you maintain your visibility? Our Business Bytes for December focuses on the social media management tool, Hootsuite. Learn how you can take time off during the holidays without letting your visibility lag using this scheduling tool for blog posts, Twitter, Facebook and holiday wishes.
Monday 12/9 7:00 - 8:00 pm Register
Tuesday 12/10 10:00 - 11:00am Register
As you anticipate the Thanksgiving weekend, you might be looking forward to the feasting, family time, and turkey-induced napping – or anticipating the frenzy of holiday shopping either by staying home or hitting the streets. If you are heading out over the weekend, we hope you’ll consider shopping small and local as encouraged by the “Small Business Saturday” movement.
In 2010, American Express introduced the idea of Small Business Saturday. The idea was to encourage shoppers to spend a part of their holiday shopping budget in brick-and-mortar businesses that are small and local. These businesses are the heart and soul of our communities.
Six reasons to shop local this weekend:
- It’s economical - Shopping in your community saves gas
- It supports a family – many small business are independently owned and need our business to stay in business
- Shopping local puts money back into your own community
- It’s cozy and old fashioned holiday goodness to shop local.
- Many small businesses will offer special discounts specifically for Small Business Saturday
- Your local small business owner is often able to provide a more personalized shopping experience.
Shop local this weekend and Happy Thanksgiving from the Business Services staff at AHML!
The Business Book Club was a great success last week. The room at Armand's was packed out with participants willing to chat about how their businesses could implement the boutique business model described in Worth Every Penny, by Sarah Petty.
- Learning to set boundaries with your business.
- Developing a niche.
- Making your business unique by drawing on your own strengths and unique life experiences.
- Charging what your worth so you can have the time to delight your ideal client.
Everyone who read the book was glad they did, a few even passed it along to other business owners in their lives as a recommended read.
Our next Business Book Discussion we will be reading 21.5 Unbreakable Laws of Selling, by Jeffery Gitomer. We'll be meeting on February 19th @ Armand's Pizzeria again. Plan to join us after the holidays!
If you missed this month's Business Bytes program on balancing the work-from-home lifestyle, feel free to glean some tips from the presentation slides shared here.
In next month's Business Bytes, Shannon will be presenting on how to use Hootsuite as a scheduling tool for all of your social media marketing. This is a great tool that will free you up to do other things on your to-do list throughout the week (and take some well deserve time off over the holidays!).
Do you work from home and wonder where all the time went? Business owners and telecommuters have unique challenges when managing the work-from-home lifestyle. Come gain some practical tips on how to manage your time, increase productivity and protect yourself from burnout or the opposite, lack of productive work. Lots of resources will be shared from someone who is teaching from past experience with these challenges - and wishes she had known some of these tips back then.
Monday, November 11 7-8 pm Register
Tuesday, November 12 10-11 am Register
Learn4Life is one of our most recent additions to the collection of databases here at AHML. It provides in-depth, instructor led, 6 week courses including several business related courses! The opportunities for lifelong learning are wide ranging and so practical! What normally would cost about $90 for someone registering for these courses outside of the library are available to you with the use of your library card for free! It's an incredible value. This includes local businesses with a business library card.
We specifically wanted to draw attention to a brand new course titled Social Media for Business. As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business, how to manage the social media so it doesn't take over your time, and out to measure the success of your efforts.
This database is reserved specifically for library cardholders. Check it out!
Did you miss our Business Bytes this week? Here are all of the slides from the presentation. We talked a lot about practical ways you can be proactive, intentional, and prepared in your marketing - not just during the holidays, but for the whole year!
Please feel free to contact Julie or Shannon if you're interested in getting more personalized information on how to be intentional in your marketing efforts using social media, basic planning calendars, and other resources.
Believe it or not, it's time to starting thinking about a plan for the holidays! Marketing is so much more than promoting and selling these days. With the advent of social media, email newsletters, building a platform and branding, marketing is more creative and more far reaching than ever before. The October Business Bytes will show you a hands-on way of preparing and creating a marketing plan for the holidays. The tools you'll learn will help you to be proactive, intentional and prepared for the slew of opportunities coming in the next several months. If you've never created a business marketing plan or need some fresh ideas, come join us next week!
Monday, October 14, 7-8 pm Register
Tuesday, October 15, 10-11 am Register
Facebook is a valuable and powerful tool for reaching your customers. For more information on Facebook for business view the PowerPoint below. To learn more about using social media for business schedule an appointment with Shannon Scanlan the Business Services Librarian or Julie Kittredge the Business Services Advisor.
Our Business Center has been updated with a collection of business books available for checkout. These include the latest titles on social media, marketing, starting a business, and more. You will also find all of our book discussion books in here. (Join us for the next discussion in November). We’ve also re-organized the 9 business magazine subscriptions to be more accessible, such as Forbes, Entrepreneur, Fortune, Bloomberg Business Week and more. Come to the Business Center and browse today!
We also have a networking and marketing round-table discussion tonight in the Business Center at 7pm! One key to marketing your business is visibility. This networking and marketing round-table discussion is a great opportunity to build relationships in the community and share fresh marketing ideas with fellow small-business owners. Register and bring your business cards! You can browse the new titles and the book discussion following our networking and marketing event tonight. See you there!