New York : Random House, c2012
xx, 371 p. : ill. ; 25 cm ISBN/ISSN:
9781400069286 (alk. paper) :, 1400069289 (alk. paper) :, Language:
Login to write a review of your own.
Reviews by AHML cardholders
Did you know that the Target ads you receive in the mail are probably different from those in your neighbor's mailbox? How about this: Compulsive gamblers perceive near-misses as wins while more casual gamblers perceive them as losses. So, from lottery tickets to slot machines, gaming designers include a lot of near-misses to snare compulsive gamblers. Filled with interesting anecdotes, The Power of Habit provides insights into how habits are formed, and they can be broken. (Turns out it's not easy to break a habit.) If you just want the how-to part of understanding and changing habits, go straight to the appendix. I wish this book dealt more directly with the realm of education, but maybe that will come along eventually. The part about how social movements are formed was the weakest section, but the other case studies are fascinating.
Reviews from other readers
to add this item to your list.
Lists can be used to compile collections of items that you may be interested in checking out at a later date. You may also create public lists and share your favorites with other AHML customers.
No tags, currently.Login
to add tags.
To create a multiple word tag such as Science Fiction, enclose both words in quotes, like: "Science Fiction"