Fresno, CA : Quill Driver Books, c2009
xxv, 290 p. ; 23 cm ISBN/ISSN:
9781884956850 (trade pbk.), 1884956858 (trade pbk.), Language:
Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change
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