Google Analytics is an excellent and free tool from Google that allows users to track and analyze visitors to their websites. Data on website usage, social media referrers, keywords, visitor location, and more can be monitored to help businesses target marketing, website content and search engine optimization.
The Library's database Lynda.com offers video tutorials on using Google Analytics including how to set up an account, install the tracking code, customize the reports and analyze the data. For more information view the presentation below or schedule an appointment
with Shannon, the Business Services Librarian.