The Year Businesses Got Social
2010 will be remembered for many things, but one thing that struck me this year was the increased awareness of social media marketing tools. Businesses like my favorite sushi restaurant created Facebook pages to connect with new and old customers. Other local businesses started using Twitter to plug into the online conversations happening in their cities.
In this day and age, businesses can't afford to ignore the importance of social media. If you're interested in learning more about social media and planning how you'll use these tools in the new year, you might want to check out some of our books on this topic. Here are two recent books that would provide a good starting point:
- The Social Media Bible: Tactics, Tools & Strategies for Business Success by Lon Safko (2nd edition)
- How to Make Money with Social Media by Jamie Turner and Reshma Shah