What is your Search Engine of Choice?
The Search Engine Wars may be heating up again. Experian Hitwise recently released a study suggesting that Google, despite fielding two-thirds of all internet searches, generates significantly fewer hits than does Bing. Bing accounts for only 28% of searches but generates a website hit on 80% of those searches, vs. Google’s 66% success ratio. This is of particular interest to advertisers, but anyone who uses the internet for research may want to give Bing a try.