If you have been thinking about advertising your business on search engines but don’t know quite how to get started, this seminar will provide you with all the necessary answers. What if you don’t have the budget to advertise, but still would like your business website to be listed on the first page of search engine results? That is where search engine optimization (SEO) comes into place. We will compare the two marketing techniques, discuss best practices, and advise you which option is best for your type of professional activity. Ample time will be given for questions and answers.