Introduction : The Cain and Abel of America's heartland -- Part I. "Michigan fever". "Go west, young man" -- The chosen one -- New brooms sweep clean -- Long-distance learning -- Part II. An empire of wellness. Building the San -- "What's more American than corn flakes?" -- "Fire!" ... and cease-fire -- The new San -- Part III. Manufacturing health. The San's operations -- A "university of health" -- Will's place -- Part IV. Battles of old age. The prison of resentment -- The doctor's crusade against race degeneracy -- A full plate -- "Uneasy lies the head that wears a crown" -- The final score

"The Kelloggs tells the sweeping saga of two extraordinary men. Will Kellogg was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. His older brother, John Harvey Kellogg, was one of America's most beloved physicians, a bestselling author, lecturer, and health magazine publisher, founder of the Battle Creek Sanitarium and patron saint of the pursuit of wellness. Their lifelong competition and enmity toward each other changed America's notion of health from the mid-nineteenth to the mid-twentieth century and the course of American medicine, nutrition, wellness, and diet."--Back cover