From an idea to Nike : how marketing made Nike a global success
(2019)
Nonfiction
Book
Series:
Call Numbers:
J/338.768/FROM
Availability
Details
PUBLISHED
Boston : Houghton Mifflin Harcourt, [2019]
DESCRIPTION
115 pages : illustrations ; 21 cm
ISBN/ISSN
9781328453624 (hardcover), 9781328453631 (pbk.)
LANGUAGE
English
SERIES
NOTES
Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today
1110L