Details
PUBLISHED
[United States] : The Rosen Publishing Group, Inc, 2012
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781448847273 (electronic bk.) MWT12174109, 1448847273 (electronic bk.) 12174109
LANGUAGE
English
NOTES
This insightful book explores the details of the supply chain, specifically the distribution of goods and services. From the origin of goods and services, as raw materials or laborers, to their final use by consumers, the path of distribution is described in straightforward language. Students learn about the four main marketing channels, merchant and functional middlemen, direct sales, retailing, wholesaling, transportation and business logistics, the marketing of products to consumers, and online shopping and delivery. The narrative also includes information about outsourcing and online marketing
Mode of access: World Wide Web