Chaotics : the business of managing and marketing in the age of turbulence
(2017)
By:
Kotler, Philip
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Gildan, 2017
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (420 min.)) : digital
ISBN/ISSN
9781469066394 (sound recording : hoopla Audio Book) MWT12161577, 1469066394 (sound recording : hoopla Audio Book) 12161577
LANGUAGE
English
NOTES
Read by Steven Menasche
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Mode of access: World Wide Web