Multiculturalism: How Retailers Reposition Themselves to Address Ethnic Diversity
(2015, original release: 2007)

Nonfiction

eVideo

Provider: Kanopy

Details

DESCRIPTION

1 online resource (streaming video file)

ISBN/ISSN
1090941
LANGUAGE
Undetermined
NOTES

Title from title frames

In a time where the "one size fits all" concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian counterparts. Industry professionals such as the CEO of Phat Fashions, The President of Sean Jean Clothing, the President of Uptown Magazine and CEO of NuAmerica Agency relate their experiences regarding the multicultural retail arena. Their interviews are integrated with footage of their fashion collections, the organizations they represent, and urban centers with the greatest ethnic diversity

In Process Record

Originally produced by D.E. Visuals in 2007

Mode of access: World Wide Web

In English

Additional Credits