Title from title frames

Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store

In Process Record

Originally produced by D.E. Visuals in 2001

Mode of access: World Wide Web

In English