Title from title frames

Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising.  Using both print ads and  TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program.  A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students

In Process Record

Originally produced by D.E. Visuals in 2012

Mode of access: World Wide Web

In English