Newspaper Advertising
(2015, original release: 2004)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1090927
LANGUAGE
Undetermined
NOTES
Title from title frames
Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations
In Process Record
Originally produced by D.E. Visuals in 2004
Mode of access: World Wide Web
In English