Title from title frames

Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Learn: The power of brands, how brands serve to bring things to life and change how we view the world, what is brand quality, brand extension, line extension, and co-branding, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. (Learning Seed, USA)

In Process Record

Originally produced by Marcom Projects in 2000

Mode of access: World Wide Web

In English