Consumer Behaviour: How Consumers Consume: A Taxonomy of Consumption Practices
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (streaming video file)
ISBN/ISSN
1068741
LANGUAGE
Undetermined
NOTES
Title from title frames
A video from ECU's archive of documentaries and teaching films. What do people do when they consume? Douglas Holt systematically details the myriad of consumer actions which constitute consuming. He categorises these consumption actions within three existing metaphors: consuming-as-experience, consuming-as-integration and consuming-as-classification. To these he adds a fourth dimension, consuming-as-play, to form a taxonomy which provides an alternative way to define and understand consumption practices. Produced by David Crewes
In Process Record
Originally produced by Edith Cowan University in 2012
Mode of access: World Wide Web
In English