Promotional Strategy for Small Business
(2015, original release: 2008)

Nonfiction

eVideo

Provider: Kanopy

Details

DESCRIPTION

1 online resource (streaming video file)

ISBN/ISSN
1046914
LANGUAGE
Undetermined
NOTES

Title from title frames

A comprehensive strategy for attracting customers may be the most important element of the business plan. This program leads entrepreneurs through the promotion plan of target-market identification, setting communication objectives, setting the appropriation, selecting communication vehicles, and evaluation. It contains any helpful suggestions to aid the entrepreneur in gaining maximum results from small ad budgets. Special emphasis is placed on a good web site that is linked to ancillary organizations, personalized-direct mail, efficient yellow-page advertising, and new cable TV advertising technology tailored for small businesses

In Process Record

Originally produced by D.E. Visuals in 2008

Mode of access: World Wide Web

In English

Additional Credits