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231 pages ; 23 cm
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Obsession saved my life--and it will save yours -- Obsession is your only option -- What to be obsessed with -- Feed the beast -- Starve the doubt -- Dominate to win -- Stay dangerous -- Obsessed with sales -- Overpromise, overdeliver -- Build an obsessed team -- Be a control freak -- Obsessed with persistence -- Obsession forever
We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre