With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: - multiply the effectiveness of your advertising - understand the tug-of-war between intellect and emotion - plant a mental trigger in the mind of your customer - create totally new concepts from combinations of old ones - see the opportunities around you - avoid the danger of overchoice - escape the need to advertise 'Sale! Sale! Sale!' - find the genius that hides within you - receive the best others have to give - focus your advertising, your business, and your life Along the way, the Wizard will: - share the power of encouragement - talk to you about your Ruby Red Slippers - make you understand how lucky you are - show you how to avoid the mistakes that others have already made - convince you of the need to rest

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