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Woo, Wow, And Win : Service Design, Strategy, And The Art Of Customer Delight (2016)
(Book)

Call Number BUSINESS/658.812/STEWART,T


Available
(0 holds on 1 copy)
LocationCall NumberItem Status
Business CenterBUSINESS/658.812/STEWART,TAvailable
Published: New York, NY : HarperBusiness, [2016]
Edition:  First edition
Description:  315 pages ; 24 cm
ISBN/ISSN: 9780062415691 (hardcover : alk. paper), 0062415697 (hardcover : alk. paper), 9780062415691, 0062415697 :,
Language:  English


Includes index

Introduction -- Getting to ahhh! -- The service design revolution -- Service design and your strategy -- The first principle: the customer is always right -- if it is the right customer -- The second principle: don't surprise and delight your customer -- just delight -- The third principle: great service must not require heroic efforts -- The fourth principle: service design and delivery must be coherent across all platforms -- The fifth principle: you are never done -- Service design archetypes -- Customer capital: when one plus one equals three growth -- The virtuous circle: corporate culture and service design -- The full circle: the service-product connection -- First steps, next steps Related Searches:
Customer services.
Customer relations.
Service industries.
Added--201611 anf

Additional Credits:
O'Connell, Patricia (Business writer), author

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