Designing with data : improving the user experience with A/B testing
(2017)
By:
King, Rochelle
Nonfiction
Book
Call Numbers:
005.019/KING,R
Availability
Details
PUBLISHED
Sebastopol, CA : O'Reilly Media, Inc., ©2017
©2017
©2017
EDITION
First edition
DESCRIPTION
xxvii, 337 pages : illustrations (some color), charts, graphs ; 23 cm
ISBN/ISSN
9781449334833, 1449334830 :, 1449334830, 9781449334833
LANGUAGE
English
NOTES
Foreword -- Preface -- Chapter 1: Introducing a data mindset -- Chapter 2: The ABCs of using data -- Chapter 3: A framework for experimentation -- Chapter 4: The definition phase (how to frame your experiments) -- Chapter 5: The execution phase (how to put your experiments into action) -- Chapter 6: The analysis phase (getting answers from your experiments) -- Chapter 7: Creating the right environment for data-aware design -- Chapter 8: Conclusion -- Ethical considerations -- Last words -- Appendix A : Resources -- Index