The ultimate question: driving good profits and true growth [eAudiobook - hoopla]

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The ultimate question: driving good profits and true growth

(2012)

By: Reichheld, Frederick F

Fiction

eAudiobook

Provider: hoopla

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Details

PUBLISHED

[United States] : Simon & Schuster Audio : Made available through hoopla, 2012

EDITION

Abridged

DESCRIPTION

1 online resource (1 audio file (360 min.)) : digital

ISBN/ISSN

9781442350991 (sound recording : hoopla Audio Book) MWT11634756, 1442350997 (sound recording : hoopla Audio Book) 11634756

LANGUAGE

English

NOTES

Read by the author

In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business

Mode of access: World Wide Web