Read by Patrick Lawlor

"If you ever think customers are a pain in the butt, try to do business without them." In his audio book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your organization from the pack with his 10 secrets behind world class service. When was the last time you were "wowed" by the service you received? Maybe you were "wowed" while buying groceries, resolving a problem with your bank, checking into a hotel or flying across the country. Maybe, you were not. It seems that the secrets behind world class service are often just that-secrets! But in The How of Wow!, award-winning author John J. Murphy shares 10 secrets behind world class service. This is a book about creating raving fans-customer advocates who go out of their way to spread the good word about the experiences they have consistently had with you. John shows us how to make "wowing" customers the rule, rather than the exception. Gildan Media is proud to bring you these uplifting and life-changing inspirational books from Simple Truths, which can be used throughout every facet of your life. These audio books may be short in length, but their words speak volumes

Mode of access: World Wide Web