Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
(2015)
By:
Kim, W. Chan
Nonfiction
Book
Call Numbers:
658.802/KIM,W
0 Holds on 1 Copy
Availability
Details
PUBLISHED
Boston, Massachusetts : Harvard Business Review Press, [2015]
EDITION
Expanded edition
DESCRIPTION
xxviii, 287 pages : illustrations ; 25 cm
ISBN/ISSN
9781625274496, 1625274491
LANGUAGE
English
NOTES
"With a new preface, fresh chapters, and updated case studies"--Back of jacket
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket