![Car guys vs bean counters [the battle for the soul of American business] cover image](http://d1n8i81n8cnkc4.cloudfront.net/ttm/978/145/262/293/4/ttm_9781452622934_thumbnail.jpeg)
Car guys vs bean counters [the battle for the soul of American business]
(2011)
By:
Lutz, Robert A
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Tantor Media, Inc. : Made available through hoopla, 2011
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (9hr., 30 min.)) : digital
ISBN/ISSN
9781452622934 (sound recording : hoopla Audio Book) MWT11106493, 14526229311 (sound recording : hoopla Audio Book) 11106493
LANGUAGE
English
NOTES
Read by Norman Dietz
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy
Mode of access: World Wide Web